Archive for the cateroy Higher Education (University +)

  
May
06

How do colleges market to existing students?

How do colleges and universities market to incoming (registered) freshmen and returning students over the course of the summer, i.e., at their non-campus addresses?
> Direct mail: What kinds of things are sent? Fornats (e.g. packages, letters or postcards) and contents/key messages (e.g., be sure to come to orientation…here’s your Campus Orientation Kit, etc.
> Email: [...]

by admin on May 6th, 2009 in Higher Education (University +)1 Comment »
Apr
29

Need Help from Professionals furthering their Education at a Community College?

For a class that involves making a website more useable, I and other class members are being asked to redesign the student portion of my school’s website. I have been asked to cover creating a persona for two categories including professional workers returning to school.
A personas is somewhat like a profile but is composite [...]

by admin on April 29th, 2009 in Higher Education (University +)1 Comment »